Effective Small Business Management (An Entrepreneurial Approach)-(MBA-Module 5)

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Effective Small Business Management (An Entrepreneurial Approach) 10 Topics

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01- Introduction

Chapter 1 (The Driving Force Behind Small Business)

Chapter 2 (Strategic Management and the Entrepreneur)

Chapter 3.1 (Choosing a form of Ownership)

Chapter 3.2 (Choosing a form of Ownership)

Chapter 4 (Franchising and the Entrepreneur)

Chapter 5 (Buying an Existing Business)

Chapter 6 (Conducting a Feasibility Analysis and Crafting a Winning Business Plan)

Chapter 9 (Building a Guerrilla Marketing Plan)

Chapter 10(Creative use of advertising and promotion)